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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q37-Q42):
NEW QUESTION # 37
A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers
- A. HTML developers are needed to build templates, but not emails.
- B. Emails can be formatted for desktop and mobile without extra coding.
- C. One template can only be used for one email, maintaining brand standards.
- D. Templates provide the ability to create email messages using content blocks.
Answer: B,D
NEW QUESTION # 38
What Playbooks for subscribers are in the Marketing Cloud? (Choose 3)
- A. Customer Anniversary Email Playbook
- B. Birthday Email Playbook
- C. Marketing Playbook
- D. Welcome Series Playbook
Answer: A,B,D
NEW QUESTION # 39
A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?
- A. Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.
- B. Schedule an automation to refresh the filter activity each day.
- C. Configure the filter DE to auto-refresh dally in properties.
Answer: B
Explanation:
Scheduling an automation to refresh the filter activity each day is the best step to ensure the data extension includes newly added records, as it allows the marketer to automate the process of updating the filtered data extension based on the latest data in the source data extension. The automation can run at a specified time or frequency, or be triggered by an event. Checking the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox or configuring the filter DE to auto-refresh daily in properties would not work for this scenario, as they only refresh the data extension when it is used as a target audience for an email send.
NEW QUESTION # 40
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
- A. Pivot table in Datorama Reports
- B. Filter Activity in Automation Studio
- C. Email Performance Over Time Report
Answer: A
Explanation:
Explanation
Pivot table in Datorama Reports is the tool that NTO should use to explore its large volume of send data. Pivot table allows marketers to dynamically filter, sort, and group data in one view without writing SQL queries. It also allows marketers to create calculated fields and visualize data in charts and graphs. Filter Activity in Automation Studio is used to create filtered data extensions based on criteria, not to explore data in one view.
Email Performance Over Time Report is a standard report that shows metrics for emails sent over a period of time, but it does not allow dynamic filtering, sorting, or grouping of data.
NEW QUESTION # 41
An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?
- A. Out new mobile app
- B. Download now
- C. Download out new mobile app here
Answer: B
Explanation:
Explanation
The best text for a call-to-action button is clear, concise, and compelling. Option A provides the most information about what the user will get by clicking the button, while also creating a sense of urgency and value. Option B is too vague and does not specify what the user will download, and option C is not a call-to-action at all, but rather a statement.
NEW QUESTION # 42
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